When it comes to non fiction, I can't think of any topic that I prefer to read about than marketing. Marketing and business are two things that drive the world. Although marketing may not seem like a calling, it's really no different than teaching, ministry, government service, or a whole host of other occupations I could name.
You have to inspire them to feel the same passion you do about whatever you are marketing. Reach their emotions, and you have them.
In a rare glimpse at some of the most successful marketing campaigns in history, journalist David Kupelian takes you on a journey to show you how these campaigns succeeded.
Even better, Kupelian backs up his credentials with plenty of facts and figures that will really get you thinking. If you're a marketer reading this book, it will really get you thinking about how better to connect with your customers and reach them at their emotions, something an effective marketer will do.This book really was hard for me to put down.
It's funny how sometimes we feel better and superior to others when we've read something this educational and controversial and generally reinforces our belief system. I didn't feel that way. I walked away from this book knowing that I wasn't crazy. Not only has marketing changed, and so have the ways we have learned to do it, but the whole world has changed.
If you're looking for a different perspective on marketing, then I highly recommend reading this book. Similar to case studies, you'll have plenty to study, and you'll understand marketing in ways that it's not normally taught. In fact, this book is recommended for anyone who really wants to educate themselves on how powerful marketing really is.
